Building
Communications
Self-Sufficiency
for Non-Profits
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We are Wordmatter.
A social enterprise that works exclusively with social impact organisations to build, strengthen, and sustain their communications function.
With two decades of experience building communications from within non-profits like Gram Vikas and Ambuja Foundation, we understand the sector, and why it needs an approach informed by its realities.
Wordmatter was created to bring that lived expertise — grounded in strategy, contextual to the industry, and built around day-to-day doing — to a wider community of impact organisations.
Wordmatter was created to bring that lived expertise — grounded in strategy, contextual to the industry, and built around day-to-day doing — to a wider community of impact organisations.
WHAT WE HELP BUILD
Why we exist
Communication in non-profits is often recognised as important, but deprioritised due to limited resources, time, or expertise. We have been in those rooms. We have faced those constraints ourselves.
But we believe communications can be a force multiplier for institution building, when there is consistent investments in long-term capacity.
Wordmatter brings this mindset, and the systems to support it, to the organisations doing society’s most important work.
But we believe communications can be a force multiplier for institution building, when there is consistent investments in long-term capacity.
Wordmatter brings this mindset, and the systems to support it, to the organisations doing society’s most important work.
What we offer
The Method: A communication capacity-building programme
Digital strategy & content
Website strategy & development
Research communication & evidence uptake
The Purpose Pack: Essential communication collateral
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A focus on execution excellence
We bring clarity to the how - through systems, structure, and steady execution.
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Case Study
How Gram Vikas made content production a system and a practice
As Gram Vikas scaled threefold over five years, Wordmatter’s Priya Pillai built a communications function that raised visibility, strengthened team capabilities, and drove strategic storytelling to attract partners, mobilise resources, and bring in new talent.
Know how
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Case Study
Restructuring communications to drive strategic and cultural alignment
In a prior role, Wordmatter’s Robin Abraham rebuilt a large development organisation’s communication team to gain strategic clarity, boost media presence, and deepen donor engagement across multi-state programmes.
Know how
How we do it
There is no one-size-fits-all. Every non-profit’s needs, structure, and pace are different. That is why we use The Method—a flexible framework to build and consistently execute what fits best.
The Method

Your goals

Your culture

Your limitations
Fundraising, advocacy, talent acquisition, policy change… your real-world goals, big or small, become our North Star.
We adapt to your organisation’s values, structure, leadership style, and pace of decision-making, embedding communications into how things already work.
A meagre budget. No clear scope. Competing priorities. Whatever the constraints, we work within them.

A communication-capacity roadmap
We build systems step by step for a structured, scalable approach that strengthens long-term capability.
This framework enables us to work with non-profits of all stages. Being a bespoke solution, the path we take may be different - but the underlying approach is the same.
MORE ABOUT THE METHOD
Our client partners
From our clients

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01
Our founders are hands-on. One (if not both) will work closely with your team from day one.
02
We assess your systems, budget and priorities, and get to work.
03
We handle ongoing communications while building internal systems and operational capabilities.
04
Once your team is ready, we step back and leave behind a self-sustaining, fully equipped communications function.

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