Building
Communications
Self-Sufficiency
for Non-Profits

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We are Wordmatter.

A social enterprise that works exclusively with social impact organisations to build, strengthen, and sustain their communications function.

Founded by
Priya Pillai and
Robin Jacob.

With two decades of experience building communications from within non-profits like Gram Vikas and Ambuja Foundation, we understand the sector, and why it needs an approach informed by its realities.

Wordmatter was created to bring that lived expertise — grounded in strategy, contextual to the industry, and built around day-to-day doing — to a wider community of impact organisations.
WHAT WE HELP BUILD

Why we exist

Communication in non-profits is often recognised as important, but deprioritised due to limited resources, time, or expertise. We have been in those rooms. We have faced those constraints ourselves.

But we believe communications can be a force multiplier for institution building, when there is consistent investments in long-term capacity.

Wordmatter brings this mindset, and the systems to support it, to the organisations doing society’s most important work.

What we offer

The Method: A communication capacity-building programme
Our flagship offering — a structured, long-term approach to building communications as a core function. We become embedded partners, managing day-to-day execution while developing systems and skills tailored to your team, culture, and goals.
The Method: A communication capacity-building programme
Digital strategy & content
We help define digital goals, pick the right platforms, and build a strategy that reflects your team’s capacity. Then we co-create content for campaigns and ongoing communication.
Digital strategy & content
Website strategy & development
We help you create a digital presence that showcases what you stand for and are working towards, through end-to-end website planning, content, design, and development.
Website strategy & development
Research communication & evidence uptake
We turn complex research into clear, usable outputs and design uptake strategies that engage stakeholders early, so evidence drives programmes, advocacy, and real-world action.
Research communication & evidence uptake
The Purpose Pack: Essential communication collateral
We create high-impact materials — brochures, decks, pitch notes, films, event kits, and more — that bring clarity, consistency, and cohesion to how your organisation shows up.
The Purpose Pack: Essential communication collateral
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A focus on execution excellence

We bring clarity to the how - through systems, structure, and steady execution.
Case Study

How Gram Vikas made content production a system and a practice

As Gram Vikas scaled threefold over five years, Wordmatter’s Priya Pillai built a communications function that raised visibility, strengthened team capabilities, and drove strategic storytelling to attract partners, mobilise resources, and bring in new talent.
Know how
Case Study

Restructuring communications to drive strategic and cultural alignment

In a prior role, Wordmatter’s Robin Abraham rebuilt a large development organisation’s communication team to gain strategic clarity, boost media presence, and deepen donor engagement across multi-state programmes.
Know how

How we do it

There is no one-size-fits-all. Every non-profit’s needs, structure, and pace are different. That is why we use The Method—a flexible framework to build and consistently execute what fits best.
The Method

Your goals

Your culture

Your limitations

Fundraising, advocacy, talent acquisition, policy change… your real-world goals, big or small, become our North Star.
We adapt to your organisation’s values, structure, leadership style, and pace of decision-making, embedding communications into how things already work.
A meagre budget. No clear scope. Competing priorities. Whatever the constraints, we work within them.

A communication-capacity roadmap

We build systems step by step for a structured, scalable approach that strengthens long-term capability.
This framework enables us to work with non-profits of all stages. Being a bespoke solution, the path we take may be different - but the underlying approach is the same.
MORE ABOUT THE METHOD

Our client partners

From our clients

Liby Johnson
Executive Director, Gram Vikas
“In 2018, Priya started supporting Gram Vikas, helping us navigate the complexities of strategic communication. She demonstrated how we could leverage our extensive on-ground experiences and stories to enhance our communications for future growth. Quickly becoming the anchor of this initiative, Priya took hands-on leadership, building the team from scratch and providing continuous guidance. She skillfully managed team dynamics, and instilled a sense of purpose and direction for storytelling across the organisation. Additionally, she represented Gram Vikas at various events, speaking on our behalf. Over the past seven years, Priya has been a vital part of our senior management leadership, even without being full-time.”
Divya Varma
Co-Founder and Director, Work Fair and Free
"Priya and Robin have been wonderful co-travellers for us at the Work Fair and Free Foundation. They brought in thoughtful strategic expertise and are helping us build a distinct digital presence that reflects who we are. One of the most helpful aspects of their approach is how they are constantly asking, "What can we do with what you have?”. They have been refreshingly adaptable, meeting us where we are and helping us move forward at a pace that feels right. That kind of understanding and patience is rare. Their commitment to helping mission-driven teams strengthen this function, without overreach or assumptions, truly sets them apart from other providers in the space."
Simran Grover
Founder and CEO, Centre for Energy, Environment & People
"I find Priya’s approach and process towards working with an organisation like ours to be highly functional. While she spent significant time in understanding our work, values, and systems, she also did a quick sense-check and set up standard practices for our team. As a thought leader and steward of the organisation who often thinks in isolation, she acted as a sounding board – much like a co-founder – while shaping the organisation’s language and then worked tirelessly to intricately refine it. In parallel, she intensely mentored our communications team, pushing them to work with efficiency and accountability. What sets her apart is her unwavering authenticity, which makes working with her not a transactional experience, but a deep and meaningful collaboration."
Parinita Bhattacharjee
Director-Programme Delivery, University of Manitoba
"I have worked with Priya on research communication for over a decade, and what stands out is how she makes complex research understandable and useful for the people it’s meant to reach. She brings sharp writing, a deep understanding of research, and a real instinct for involving the right people early. That approach makes sure the work connects and creates value. Her leadership on evidence uptake for the STRIVE consortium helped bridge gaps between researchers, policymakers, and communities in meaningful ways. At Partners for Health & Development in Africa, her work made research more accessible, especially in policy and public health contexts. She also works really well with designers to create clear, visually strong materials. I strongly recommend Wordmatter to anyone who wants their research to make an impact."
Shweta Bankar
Deputy Director, UP TSU-IHAT
“We worked with Wordmatter to document one of our complex, cross-functional interventions — a gender-responsive counselling model within the public health system. From the start, they showed a sharp grasp of the subject and were able to turn conversations and insights into clear, compelling writing. They brought structure to the process, worked with feedback from different team members, and even pointed out where more data could make the story stronger. They also pushed our thinking, helping us step back, reframe where needed, and make the final product sharper and more effective. The output was well-written, on time, and deeply aligned with our intent. We couldn’t have asked for better.”
Sonali Srivastava
Founder and CEO, Anode Governance Lab
“Priya and Robin of Wordmatter collaborated with us to help introspect and strengthen our communications strategy, bringing in their deep subject knowledge and commitment to facilitating growth of their partners. Our new website reflects how we see ourselves and we love how it looks! Wordmatter has helped us through the entire process of crafting and streamlining content, web design and development. It has been a pleasure to work with them and we look forward to our continued partnership.”
Astrid Pereira
Communications Manager, Ambuja Foundation
"Robin brought clarity, calm, and creative leadership to our digital transformation journey at Ambuja Foundation. From crafting our digital strategy to managing content, training teams, and overseeing video assets, he approached every task with ownership and a strong enabling spirit. Robin’s ability to simplify complexity, build camaraderie, and consistently deliver high-quality work made him an invaluable partner. His presence elevated both our processes and our confidence."